Apologetics & Outreach

Stop It With The Cold Evangelism – Take It To The Next Level2 min read

October 24, 2013 2 min read


Stop It With The Cold Evangelism – Take It To The Next Level2 min read

Reading Time: 2 minutes

In 1 Thessalonians 2, Paul described his involvement and work among the people of Thessalonica:

So, being affectionately desirous of you, we were ready to share with you not only the gospel of God but also our own selves, because you had become very dear to us. (1 Thess. 2:8, ESV)

When we think of evangelism, we usually think of methods that don’t involve sharing “our own selves:” door-knocking campaigns, mailers, tracts, social-media invitations, and such like. In other words, we tend to think of cold contacts.

Yet without fail, if you ask any congregation, “Who here is a Christian because of the involvement of a friend or relative?” at least 95% will raise their hand. In other words, most Christians are Christians because of people who had “shared their own selves.” Let’s call those warm relationships.

How can we become more effective evangelists (a.k.a. better at making disciples)? By turning our cold contacts into warm relationships.

Now, cold contacts are essential for evangelism and church growth. Why? Because every warm relationship starts off as a cold contact. The key is to take our cold contacts to the next level.

Find ways to get involved in the life of the next visitor at church. Strengthen the relationships you have with your fellow Christians (because evangelism is equally about ministering to Christians as it is non-Christians). Develop relationships with people who respond to door-knocking campaigns and correspondence courses. Make yourself vulnerable to their needs; “share yourself” with them.

Here’s the lesson: Don’t think of a cold contact as the final goal; think of it as only the beginning.

And here’s something to ask yourself (cf. 2 Cor. 13:5): “How many non-Christians have I “shared myself” with without having the courage to share New Testament Christianity with them?” A Christian’s ministry, like Paul’s, should include both: sharing the Gospel and sharing himself.

Ben Giselbach is the pulpit minister at the Edgewood church of Christ in Columbus, GA. He and his wife Hannah have two children, Ezra & Colleyanna. Ben is a graduate of Freed-Hardeman University and has returned to pursue his MDiv. He has written three books in his You Are A Theologian Series: Thinking Right about the Bible, Thinking Right about God, and Thinking Right about Salvation.